Susy Roberts, 2nd June 2016
It’s always good when a Harvard psychologist publishes research proving something you’ve intuitively known to be true for years.
According to associate professor Amy Cuddy, people not only judge you within seconds when they first meet you, but they don’t really pay any attention to what you can offer until deciding whether or not they can trust you.
Even though this affects every aspect of our life, from our ability to attract friends and opportunities, to our career progression, most of us give little or no thought to our personal brand outside of our physical appearance.
Of course how we look is important, we wouldn’t have a youth-obsessed culture and multi-trillion beauty industry if it wasn’t, but your personal brand is so much more than this. It’s the essence of you, the unique traits that make you special.
So how can you go about uncovering your brand essence and using that to create the life you want? Not least when you’ve only got seconds before someone else forms an opinion of you and it typically takes another 19 interactions to change someone’s first impression of you!